The Ultimate Guide to Choosing the Best CRM for Your Business

As an expert in the field of customer relationship management (CRM), I have seen firsthand the impact that these tools can have on a business. With so many options available on the market, it can be overwhelming to determine which CRM is the best fit for your company. In this article, I will discuss the most commonly used CRM tools and their key features, so you can make an informed decision for your business.

Salesforce CRM

When it comes to CRM, Salesforce is undoubtedly the most popular name in the industry. Their Sales Cloud Professional edition offers a wide range of features, including rule-based lead scoring, campaign management, and unlimited personalized applications.

Additionally, you get account and contact management, as well as a customizable sales process.


Designed for small and medium-sized businesses, Insightly is an online CRM solution that also offers project management, workflow automation, and reporting capabilities. It also has third-party integrations to enhance its functionality.

Microsoft Dynamics 365

Microsoft Dynamics 365 is a comprehensive CRM that provides sales, marketing, and service functions. It is available as both Software as a Service (SaaS) and locally installed software. It is part of the broader set of Dynamics business intelligence and ERP products.

Pipedrive CRM

Built specifically for small teams, Pipedrive is a customer relationship management software that focuses on driving sales.

It offers sales automation features such as automatically filling in contact information.

Zoho CRM

Zoho CRM is a cloud-based CRM that offers a wide range of features, including lead and contact management, sales forecasting, and social media integration. It also has a mobile app for on-the-go access.

Zendesk CRM

Zendesk CRM is a customer relationship management software that is designed to improve customer support and engagement. It offers features such as ticket management, live chat, and customer self-service portals.

Oracle NetSuite

Oracle NetSuite is a cloud-based CRM that offers a comprehensive suite of tools for sales, marketing, and customer service. It also has advanced reporting and analytics capabilities to help businesses make data-driven decisions.


Freshmarketer is a marketing automation tool that also includes an integrated CRM system.

This allows businesses to track and manage their leads and customers in one platform.

Choosing the Right CRM for Your Business

When considering which CRM tool to invest in, it's important to think about your specific business needs. Some products, like Pipedrive, are designed with a specific use case in mind, while others offer a more comprehensive suite of tools. It's also essential to consider factors such as pricing, integrations, and user-friendliness. In conclusion, the most commonly used CRM tools on the market include Salesforce, Insightly, Microsoft Dynamics 365, Pipedrive, Zoho CRM, Zendesk CRM, Oracle NetSuite, and Freshmarketer. Each of these tools offers unique features and benefits that can help businesses improve their customer relationships and drive sales.

By understanding your business needs and carefully evaluating these options, you can choose the right CRM for your company's success.

Shana Doan
Shana Doan

Zombieaholic. Lifelong twitter junkie. Twitter nerd. Extreme travel scholar. General reader. Hipster-friendly web aficionado.